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AUDIENCE DEMOGRAPHICS
| Age: | 72% from 30 to 59 |
| Gender: | 53% male |
| 47% female |
| Marital Status: | 73% married |
| Education: | 84% college |
| 26% post graduate |
| Occupation: | 63% professional |
| | 19% ministry |
| Income: | 18% 20,000 to 39,000 |
| 48% 40,000 to 54,000 |
| 34% 55,000+ |
| Ministry Involvement: | 21% Sunday school teacher |
| | 18% Bible study/small group leader |
| | 16% full-time pastor |
| | 12% youth pastor/worker |
| | 8% college student |
| | 7% church office worker |
| | 5% music minister/leader |
| | 5% seminary student |
| | 6% home-school teacher |
| | 3% full-time missionary |
LATEST SITE STATISTICS - JANUARY, 2012
| Total real page views: | 3,251,952 |
| Total visits: | 721,933 |
| Unique visitors: | 260,156 |
| Repeat visitors: | 81,298 |
| Average visitor length: | 4:14 |
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